What I’m grateful for
The people, places, and moments that made the work feel real.
About
I see design as a way to understand systems, not just style surfaces.
My practice sits at the intersection of observation, systems thinking, strategy, communication, and visual sensitivity.
About me
The learning and work that shaped my design lens
I grew up paying attention to how people move through systems without always naming them as systems. That habit of observation stayed with me. Today, it shapes the way I research, frame, write, and design. I am interested in the structures behind visible problems, the emotional layer inside services and spaces, and the cultural signals that often go unnoticed until someone studies them closely.
I am also someone who connects with the world through small details. I love noticing places, conversations, light, gestures, the feeling a space leaves behind, and little wildflowers along the way. Outside work, that often shows up through photography, long walks, music that changes with my mood, and a slightly unreasonable commitment to finding good food in every city.
Roots and perspective
I grew up moving across unfamiliar places and changing schools often. That movement taught me to watch context closely, adapt quickly, and notice how systems shape everyday life long before anyone names them as systems.
Early life
frequent relocation, tribal communities, learning through observation and scarcity
Design foundation
fashion, craft, material sensitivity, communication, visual storytelling
Systems practice
mapping relationships, identifying leverage points, translating complexity into action
How I work now
I ask what is visible, what is hidden, who is affected, what assumptions are operating, and how the system sustains itself. That lens shapes the way I research, write, visualize, and make strategic recommendations.
Open and zoom the full systems map
Beyond the work
Moments that made the journey feel real
What I enjoy
The quieter things that keep my observation alive outside work.
What I’m learning
Learning how research turns into direction people can actually feel and use.
Experience
Recent work, followed by the foundations underneath it
Creative Lead
Millenium Marbles
Building brand direction, content systems, photography processes, and a quieter, more intentional communication language.
Communication Designer
FIA PRAGATI
Designing curriculum layouts, learning artefacts, and communication material that make classroom experiences clearer and more usable.
Content Writer
SOMA.XY
Writing research-led blogs and editorial content around fabric science, menswear, and brand storytelling.
Design Researcher
Lindstrom · Delhi
Translated systems research into strategy, client-facing tools, and documentary storytelling around dust as an invisible systems problem.
Senior Ambassador
SAGE Research Program
Expanded my practice into sustainability, public-facing research, and communication that could travel beyond academic spaces.
Research Design Intern
Sam & Mi · Ahmedabad
Worked on user research, story-led educational content, and publication development for children and classrooms.
Trendspotter
VisioNxt
Tracked cultural shifts, weak signals, and emerging patterns shaping future-facing fashion and consumer directions.
Fashion Design & Styling
Neeta Bhargava · Suneja Fashion Fabrics & Lifestyle
Built hands-on understanding of styling, production, fabric systems, and how design decisions move from concept into execution.
Education & foundation
What study gave the practice
My education gave language and structure to instincts that were already there: observation, craft sensitivity, systems depth, and a way of moving between research and communication.
M.Des, Experience & Strategy Design
NIFT Gandhinagar
Systems thinking, design research, strategy, and layered problem framing. Awarded NIFT Meritorious Rank 1.
B.Des, Fashion Design
Amity University, Raipur
Built a foundation in craft, styling, visual communication, and cultural interpretation.
Diploma in Fashion Design
Institute of Innovative Designs & Tech, Nagpur
The first formal grounding in sketching, clothing history, and the cultural language of design.
What this foundation gave me
Craft sensitivity, systems depth, and a way to translate insight into form, language, and direction.
Skills & methods
What I bring to every research project
Research methods
Field research
Stakeholder interviews
Ethnographic observation
User research
Surveys & questionnaires
Secondary research
Systematic literature review
Trend forecasting
Design methods
Systems mapping
Service blueprinting
Journey mapping
Empathy-based design
Design strategy
Service design
Experience design
Visual communication
Communication & craft
Whitepaper writing
Research documentation
Brand strategy
Curriculum design
Project management
Collaboration
Craft knowledge
Cultural sensitivity
Contact
Let’s build something thoughtful together.
When I was younger, I used to make little bouquets from whatever I could find nearby. This is a grown-up version of that.
Choose what feels relevant, and your bouquet will take shape as your note comes together.
Gathering shape
Every selection adds a stem.The arrangement reflects what you're working through.
Select from the options below to begin shaping your bouquet.
Choose what feels relevant
Send me a note
Tell me a little about what you're navigating, and how I can help.